In sociology, a generation is more than just a group of people born around the same time. It’s a collective formed by big events, shared experiences, and a strong drive to change the future. It’s not just about numbers, it’s about the moments that challenge old rules and reshape society.
Here’s the key point: you can’t truly understand a generation while it’s happening. Its impact becomes clear only when its struggle with the older generation. As the researcher Ariès said in 1979: “Each generation carries the marks of its most important events, which help shape its identity”.
Researchers have long debated whether a generation is just a moment in time. The answer is no; it’s about the experiences and events that create its identity.
When Generations get their labels
Since the late 19th century, generations have been named to reflect the changes they caused.
BABY BOOMERS (1950–1964)
Born after World War II, Baby Boomers are often seen as outdated. But they helped spark movements like civil rights, challenged old ideas, and reshaped culture. Calling them “relics” ignores their important contributions.
GENERATION X (1965–1979)
Generation X, often overlooked, quietly refused norms. Smaller in number and overshadowed by Boomers, they still made a big impact behind the scenes.
MILLENNIALS (1980–1994)
Millennials grew up in a world full of chaos and change. They were often called lazy, but they survived economic crashes, wars, and social tumults. They didn’t just adapt, they changed the world around them. They’ve proven they are fighters, pushing for equality and progress.
GENERATION Z (1995–2009)
Generation Z, the true disruptors. Digital natives who don’t just consume media, they are the media indeed. For them, the physical and digital worlds are one, and they challenge every rule, demand honesty, and create new ways to engage.
GENERATION ALPHA (2010–2024)
Generation Alpha is the first to grow up with screens all around them. Born into a world of chaos, pandemics, climate change, and global instability, they’re learning to survive in real-time. They won’t just ride the wave of technology, they’ll change it.
And then comes Generation Beta
While Generation Alpha has seen the beginnings of AI and robotics, Generation Beta will grow up in a world where the line between the physical and digital almost disappears. AI will be everywhere, shaping how they learn, work, and live. But this generation won’t just watch, they’ll face huge global challenges.
With climate change and population decline, Generation Beta will need to rethink concepts like community, sustainability, and progress. They’ll have to develop both tech skills and emotional intelligence to figure out what’s truly human in a world filled with AI-generated content.
By 2035, Generation Beta will make up 16% of the global population and could be the generation that shows whether humanity can use technology to build a fairer, more sustainable world.
In the end, the value of any generation isn’t just in the technology it inherits, but in how it uses that technology to change the world.
Generation Beta will live in a time where the digital and physical worlds are one. Their challenges won’t be just about mastering new tech, they will redefine what it means to be human: they will have to balance progress with care for the future.
By 2035, they could hold the key to a more just, sustainable world. Generation Beta isn’t just the next in line, they will define what comes next. Will they succeed, or will they fade into history? Only time will tell.